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The web page meafordhaven.ca states the following, "Important news Meaford Haven Draft Plan of Subdivision approved." I saw that the website also stated " With this milestone passed, Meaford Haven is ready to select a builder." They also said " Our initial focus is to find a builder to construct the retirement bungalows and low-rise retirement condominium apartments, but were also welcoming interest from companies who will build the Meaford Haven retirement residence building. We look forward to having homes ready by 2017. Our plans are still on the drawing board, so if you think you might ." The meta header had adult lifestyle communities as the first optimized keyword. This keyword is followed by active adult lifestyle communities, 50 plus seniors, and seniors which isn't as important as adult lifestyle communities. The other words meafordhaven.ca used was retirees. active adults is included but will not be seen by search crawlers.